Online instant win games developer IWG has launched its full portfolio of games with UK bookmaker William Hill.
William Hill players now have access to over 100 IWG instant win games through an integration with the Progressive Play RGS and OpenBet platform.
“Partnering with one of the industry’s most recognised names is a major deal for us and we’re thrilled William Hill has entrusted us to expand their online instant win offering,” said IWG chief executive Rhydian Fisher. “Through our Progressive Play RGS network, Hills will now be able to offer a comprehensive portfolio, and we’re sure their players will enjoy the vast array of games on offer.”
The deal marks the latest significant contract win for the supplier, with its content already live with 888, Foxy Bingo and Mecca Bingo.
“The demand for instant win games has grown exponentially in recent times and we’ve been looking to boost our offering in this space,” said Ciara Nic Liam, head of gaming at William Hill. “Choosing IWG to deliver a high volume of games was a no brainer for us, with their quality content renowned in the industry.
“The ease of integrating the Progressive Play RGS has made the whole process simple, and we look forward to a long-standing relationship with IWG.”