The Michigan Lottery has partnered Paysafe’s Income Access to launch the first US online lottery affiliate program.
The Michigan Lottery is one of the few US lotteries to have a successful online business, having first made the move online in 2014. Despite this, online participation rates have remained relatively low.
“Michigan Lottery is the most successful online lottery program in the United States and growth potential is significant with only about 8 per cent of eligible players in Michigan [...]