Isle of Man-based lottery betting operator Annexio is rebranding its core customer-facing offering as LottoGo.com.
The company said the "exciting, energetic and fun" brand had been chosen as it looks to expand its reach and acquire new players in key markets. As a result the World Lottery Club brand will be replaced with LottoGo.
However, founder and director Tom Brodie said that Annexio had decided to rebrand its offering to something "more exciting, more vibrant and easier to understand."
"We believe with the launch of LottoGo.com we will see many more people enjoying the chance to win some of the biggest jackpots on the planet," he added.
In related news, the company has relocated its headquarters to new offices at Fort Anne, on the Isle of Man.
This, it said, was due to rapid expansion in its headcount as a result of the business' growth.