Gibraltar-based online lottery betting operator Lottoland has set its sights on players in new markets with an expanded affiliate partnership with Paysafe's Income Access.

The new agreement sees Income Access’ in-house affiliate team manage the programme directly to support the operator’s growth in 2018, which includes relaunches in the British and Brazilian markets and its entry into the Canadian market.

In addition, Income Access affiliate managers will support Lottoland’s launch in Italy in Q3 following the company’s acquisition of a majority stake in operator Giochi24 in May.

“Lottoland is pleased to be working with the Income Access Affiliate Team and will look to draw on their wealth of knowledge in the industry,” said Lottoland CEO Nigel Birrell. “They’ll also help us as we enter new markets.

“We’re confident that, with the help of Income Access, we’ll be able to deliver our desired goals regarding player acquisition and continue building strong relationships with new and existing partners.”

Income Access general manager Tara Wilson added: “We’re excited to further extend Paysafe’s relationship with Lottoland and provide the company with marketing support in Canada and other new markets in 2018 and beyond.

“From Income Access’ recent partnerships with major American state iLotteries and our experience managing affiliate progammes in Europe, Income Access has considerable expertise in optimising the affiliate channel for online lottery brands.”

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