London-listed iGaming marketing firm XLMedia (XLM) has strengthened its social and mobile marketing capabilities with the $19m acquisition of of ExciteAd Digital Marketing.
XLM said the acquisition will immediately be earnings enhancing and described it as being in line with the group’s strategy of expanding and diversifying into complementary areas.
XML will acquire ExciteAd Digital Marketing (EDM), trading as DAU-UP, for US$12m in cash up front, with two additional payments totalling $7m based on the company’s EBITDA [...]
