Performance marketing and lead generation specialist Catena Media has acquired a number of US-facing affiliate related assets for US$15m, including licensed affiliate sites playnj.com and uspoker.com.

The newly acquired assets generate revenue of around €1m per quarter from licensed operators in the regulated casino and poker markets in the US states of New Jersey and Nevada.

As part of the agreement, Catena Media is also acquiring a range of assets which are expected to generate significant revenue if and when other US states re-regulate iGaming.

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