Newly promoted English Premier League side Norwich City Football Club has signed a record shirt sponsorship deal with Asian-facing gaming operator Dafabet.
Dafabet will serve as the club’s principal partner, with its logo featuring on all three Norwich City kits alongside strong branding on the City Stand and across Carrow Road for the next three seasons. The sponsorship agreement excludes the club’s youth replica kits.
“This really is an exceptional deal for Norwich City Football Club,” said the club’s chief [...]