M&A news sponsored by Playtech


UK bookmaker William hill plc has made a further move into the regulated land-based U.S sports betting market with the signing of a binding agreement to acquire Nevada-based betting operator Brandywine Bookmaking LLC, the exclusive odds maker for the Delaware State Sports Lottery which it operates in partnership with Scientific Games.

Sports betting and turnkey provider EveryMatrix has entered into an agreement to acquire the Norwegian gaming software developer Miles Ahead, a subsidiary of publicly listed Swedish mobile entertainment provider Aspiro AB.

Following the break up of land-based bingo operator Buckingham Bingo earlier this month, independent UK bookmaker Betfred.com has acquired UK-facing online bingo brand BuckyBingo.com and sister brand BOGOFBingo.com for an undisclosed amount.

UK bookmaker William Hill plc has made its first move into the land-based U.S betting market, with the acquisition of two Nevada sports betting businesses, American Wagering Inc and Club Cal Neva Satellite Race and Sportsbook Division, for a combined US$39m.

Swedish online gaming operator Redbet Holding AB has made its second acquisition this month, with a deal to acquire DoubleCardrooms, another gaming site powered by Entraction aimed at the Scandinavian market.

French media giant TF1 has confirmed the sale of its online gaming and betting subsidiary SPS, which operates the EurosportBET brands in both France and the UK, to SOLFIVE – a company whose partners include SPS CEO Olivier Ou Ramdane.

bwin said Tuesday that its proposed merger with PartyGaming is expected to be completed on Thursday March 31st, subject to formal court approval in Gibraltar, after the merger was formally entered into the companies register by the Vienna Commercial Court this morning.

Playtech has acquired the entire issued share capital of PT Turnkey Services Limited (PTTS) for an initial cash consideration of €140m, in a deal which will allow the company to own a wide range of affiliate service providers that it claims will significantly enhance its commercial proposition and competitive position in the expanding online gaming marketplace.