Interactive gaming operator NetPlay TV has signed a new two-year broadcast agreement with UK commercial broadcaster ITV1.
The new agreement will see NetPlay’s Jackpot247 air live on ITV1 for two hours a night in a dedicated gaming slot four times a week.
According to NetPlay TV, the broadcast deal furthers the company’s strategy of focussing on live TV roulette broadcasts on terrestrial television, which it describes as a proven source for customer acquisitions. The company anticipates that [...]