Betfair’s wholly owned subsidiary Betfair TV has launched the first betting app on the UK’s Freeview platform via IP Vision’s FetchTV, allowing customers to bet in-play on UK and European football matches.
According to IP Vision, the Betfair TV app marks the first time that interactive betting has been made available via a Freeview set-top box.
“The FetchTV platform offers our customers a great way of betting on live sports from the comfort of their armchairs,” said [...]