UK bookmaker William Hill has agreed a new two-year extension to continue as title sponsors of the Scottish Cup as well as official supporter of the Scottish National Team.

William Hill’s existing deal with the Scottish Football Association still has one year left to run, but the company has now signed a seven-figure deal to extend their partnership until 2016.

“It’s a great honour for us to be associated with the Scottish Cup and we’re delighted to be in a position to extend our relationship with the oldest association trophy in world football,” said William Hill’s chief marketing officer Kristof Fahy. “We’re very excited about this new deal and look forward to working with the fans, clubs and the Scottish FA to make this great competition even bigger and better over the coming years.”  

As well as title sponsor of the Scottish Cup, William Hill is also an official supporter of the Scottish National Team. The agreement will allow the bookmaker to showcase its online, mobile and retail products to Scottish football fans across the country.

“We have been absolutely delighted with the partnership with William Hill and especially pleased that they have today reaffirmed their commitment to Scottish football by extending their contract as title sponsor of the Scottish Cup,” said Scottish FA chief executive Stewart Regan. “It is fair to say it has been a partnership that has benefited the whole game and provided a real boost in profile and entertainment to our cup competition.

“In a tough economic climate for Scottish football, it is reassuring that one of the United Kingdom’s most established brand names have demonstrated that they are passionate and imaginative supporter and champion of our game.”

This season’s showpiece takes place on Sunday, with Hibernian taking on Celtic at Hampden Park.

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