UK National Lottery operator Camelot has launched an industry-first augmented reality scratchcard this week in partnership with technology developer Blippar.
The new £2 scratchcard involves players downloading Blippar's free app onto their smartphone, with which they can 'blip' the scratchcard.
The smartphone will then show a 3D winter scene and give players the chance to play a free game, enter a prize draw to win £1,000 in shopping vouchers, and read about ways to give scratchcards [...]
