Online gaming software provider EveryMatrix has launched a new customer-facing online gaming brand as it looks to expand its operations into the Eastern European and Russian gaming markets.
EveryMatrix said that Contorabet.com was a "unique and new" set up for the company, featuring a sportsbook powered by OddsMatrix and an online casino with content from the likes of Quickfire, Net Entertainment, IGT, Evolution Gaming, NYX Interactive, BetSoftGaming and Sheriff Games. Contorabet.com is also available for mobile users.
EveryMatrix said the brand will look to build up a presence in Russia and “increasingly receptive” countries in the Commonwealth of Independent States (CIS), comprising nations which were former Soviet Republics including the Ukraine, Belarus, Kazakhstan and Armenia.
Henderson joined the company from Pinnacle Sports where he spent more than three years, initially as head of affiliates in 2010 before moving to the role of head of acquisition in January 2013.
Commenting on his appointment, Henderson said he was “very excited to be joining the EveryMatrix family to launch what will be the first of many, fully-managed betting and gaming solutions,” revealing that the company had already seen “significant” interest in Contorabet, with over 10,000 players signing up during its pre-launch campaign.