Online gaming operator Betclic Everest Group has launched what it claims to be the first native app to be developed by Playtech for the French iGaming market.
The Everest Poker-branded app is now live in Apple’s dot.fr App Store as Betclic Everest begins a push to increase its share of the national poker market, which has declined to 8 per cent over 2013.
The launch will be accompanied by an extensive TV advertising campaign targeting male players, [...]
