Live dealer casino provider Evolution Gaming has launched a new in-venue studio at the Casinó Campione d'Italia, which is located in the Italian enclave of Campione d'Italia bordering Switzerland.

The deal was agreed in December last year, with the live casino facility established on the slots floor of the venue. It is comprised of three live dealer tables featuring blackjack, roulette and baccarat, and is staffed by a dedicated team of dealers and pit bosses.

In addition to the in-venue live dealer games, the AAMS-licensed CasinoCampione online gaming site also gains access to generic live dealer tables broadcasting from Evolution’s production studios in Riga and Malta.

The casino’s chief executive Carlo Pagan said that his company was committed to offering a “truly world-class” multi-channel live dealer service.

“We want our players to be able to enjoy the unique Casinó Campione d’Italia experience when they visit in-person and also on their computers, tablets and smartphones when they are maybe hundreds or thousands of miles away,” Pagan explained.

“Just as importantly, we see Live Casino as a key strategic tool and marketing channel with which to attract new demographics to our core business, the land-based venue,” he continued. “This is about online and offline working very much hand in hand to drive incremental revenue.”

Evolution’s vice president of business development and chief executive of the Italian business, Gionata La Torre, said he was delighted to have helped Casino Campione towards its goal of creating a multi-channel offering.

“Casinó Campione see their land-based casino and their online live casino as being part of a single, seamless, integrated service that will help them further strengthen the Casinó Campione d’Italia brand in a still fast-changing global market,” La Torre said. “We are proud to have worked on such a forward-thinking initiative and feel sure that in-venue live studios will become a more and more familiar sight in land-based casinos in the next few years.”

The Casinó Campione d’Italia was established in 1917 as Italy's first casino and remains the country's leading land-based operator in terms of revenue.

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