British bookmaker Betfred has extended its long-term relationship with lotteries and gaming software supplier GTECH to cover the Australian iGaming market, as it prepares for the launch of online sports betting and horse racing products.
The deal sees GTECH provide its MarginMaker betting platform for the launch of Betfred’s Australian offering, and follows the roll out of a mobile sportsbook in May this year.
It will be followed by the launch of online sportsbook and racebook products, [...]