SHIFT Interactive, a division of Dutch gaming manufacturer Suzo-Happ Group (SHG), has entered into a multi-year agreement with MGM Resorts International to provide its InteractivePro Table product to two of Las Vegas' landmark casinos, the MGM Grand and The Mirage.
The InteractivePro Table was originally developed for the Australian sports betting and wagering market, allowing players to watch sports and access their betting account while at the table.
SHIFT Interactive said that since its inception, the table has evolved into a more sophisticated interactive entertainment product, allowing up to four simultaneous user screens.
The company will install twenty tables during the initial market-testing phase at the MGM Grand and The Mirage in Las Vegas.
“We have invested a great amount of effort in reaching the younger demographic and we believe that including the InteractivePro Table in our strategic initiatives will revolutionize how generation X and Y experience MGM properties,” said Tom Mikulich, senior vice president of business development for MGM Resorts. “If all goes to plan, we are looking at additional units across multiple MGM properties in the next year. This will enable us to have a stronger integration with customers using our current interactive platforms.”
The new InteractivePro Table offers a 10-point multi-touch experience suitable for a wide range of applications, including television, video and interactive entertainment on casino floors. Each IPT operates with the proprietary InteractiveProVision Platform and Application.
The launch of the product continues a long-standing relationship between MGM and the Suzo-Happ Group.
“MGM is a recognized authority in gaming and hospitality and we have been fortunate to have unceasing opportunities to work alongside them for more than a decade,” said Jim Brendel, CEO and president of Suzo-Happ. “Introducing our InteractivePro Tables at their properties supports both our plans for the future.”
Darren White, SHIFT Interactive’s executive vice president and general manager, added: “We are elated with this continued partnership with MGM through our new division. We endeavored to develop new capabilities and solutions for our customers and we are glad to be at the forefront of this innovation.”