London-based business newspaper City A.M has launched a new mobile casino under its white label partnership with mobile gaming platform provider Nektan.

City A.M readers can access the mobile casino via Cityamcasino.com or through the City A.M website across smartphone and tabletsdevices.

Games on offer include casino favourites such as blackjack, roulette and slots, which have been developed using the latest HTML5 technology.
 
“We are delighted that City A.M. chose to work with Nektan,” said Nektan chief operating officer Matt Sunderland. “This partnership provides a good fit for both organisations. We provide the games, technology, operational expertise and great user experience and City A.M provides access to an impressive reach of consumers via its newspaper, website and mobile apps.”

Nektan said that over the coming year, City A.M Casino will see new and innovative games built entirely for mobile and tablet added to the portfolio.

Lawson Muncaster, City A.M co-founder and managing director, said: “City A.M Casino gives us a great opportunity to engage with our readers during their leisure time. We are really excited to launch this product as a new gaming destination, and this is another significant stage in the multiplatform development of City A.M.”

Launched in 2005, City A.M is free business-focused newspaper distributed at more than 300 commuter hubs across London and the home counties, as well as 1,600 offices throughout the City, Canary Wharf and other areas of high business concentration. It has an average distribution of approximately 114,060 at the end of last year, according to figures released by the UK’s Audit Bureau of Circulations.

Shares in Nektan plc (AIM:NKTN) gained 1.57 per cent to 192.98 pence per share in London Tuesday following the announcement.

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