Greece's Vermantia has agreed a deal to launch its portfolio of virtual games for Italian operator Isibet.it, while the digital media solutions developer will join forces with Kiron Interactive to introduce a dedicated virtual gaming channel targeting the African market.

Vermantia’s virtual sports offering in Italy has been developed in partnership with Kiron, and have now gone live with local operator Isibet, which will distribute the content via online partner sites Merkur-win.it and WinToto.it, as well as through Isibet.it.

The initial roll-out will see football, dog and horse racing virtual games go live, with cycling and motor racing products to follow.

Isibet chief executive Romano Biondi said: “I am very pleased that Isibet.it is now live with Vermantia’s Virtual Games, as we are expanding our portfolio to high-quality games by a very trusted partner."

Vermantia’s commercial manager for Italy Fabio Massimo Molinari commented: “We are delighted to expand our partnership with Isibet in the online space with Vermantia’s top-performing product. Isibet’s network of online partners and service capabilities will significantly help us increase our interactive reach in Italy.”

Vermantia has also extended its relationship with Kiron to set up a pan-African satellite channel dedicated to virtual games, which it claims is the first of its kind to launch on the continent.

The premium service will showcase Kiron’s virtual games portfolio, with other products including Keno to be added later this year.

The channel will be broadcast twenty-four hours a day and feature live commentary. It is to go live in Ugandan betting shops during the first quarter of 2015, launching with a number of local operators such as Gaming International, before being extended into the Kenyan, Nigerian and Ghanaian markets.

Kiron co-CEO Steven Spartinos explained that his company had expanded into twelve African territories as it looked to ramp up its presence in the market.

“We’re very excited about partnering with Vermantia to make our content available to more and more customers across Africa,” he said. “We’re looking forward to speaking to operators in the coming weeks about how our new channel can provide a competitive advantage to their retail betting estates.”

Vermantia chief commercial officer Thanos Panousis added: “The beauty of the Africa Channel is that it is a cost-effective, scalable solution and has a broad reach on a continent where Virtual Games have proved to work very well.”

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