Swedish iGaming operator Cherry has become the first company to launch Joker Millions, a pooled progressive jackpot video slot created by its development subsidiary Yggdrasil, with the game available exclusively across its brands.

Joker Millions is available via the CherryCasino.com, SpilleAutomater.com, EuroSlots.com and SveaCasino.com sites.

Marius Andersen, the chief operating officer of Cherry Malta, said that Joker Millions would play an important role in the operator’s marketing strategy, being a “hugely exciting” game that he feels will be well-received by existing and new customers alike.

“Joker Millions is a game that also engages players outside the jackpot mode and that is important for us,” he added.

“Progressive jackpots are an excellent marketing tool for operators, but Joker Millions isn’t all about the jackpot,” Yggdrasil chief executive Fredrik Elmqvist commented. “

“Most online jackpot slots are low variance, if you remove the actual jackpot from the equation, but Joker Millions also has very exciting elements in the base game. While players are waiting for that jackpot spin there are also mystery joker wins and freeze and re-spin functionality that will take players closer and closer to the Joker Millions.”

“Our priority is always to produce engaging content and I’m sure Cherry’s players will love this new progressive jackpot,” he added.

Joker Millions is a 5x3 slot with a 25-win multiplier. Jackpot spins are triggered when 5 joker symbols land, with the jackpot awarded when the screen is filled with 15 jokers.

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