London-listed platform provider Nektan has entered into an agreement with Ireland’s leading commercial broadcaster TV3 Group to launch a new multi-channel online casino brand.

The 3Games.ie brand marks TV3’s entry to the online casino sector. It will be hosted on Nektan’s Evolve gaming platform, through which the supplier will provide the broadcaster with a range of slots and table games.

The entry into the iGaming space will act as a key component of TV3’s digital strategy, with Nektan to handle customer experience and back office operations, simplifying the launch.

“Broadcasters with valuable audiences are realising the benefits of providing real money gaming entertainment to build program and channel loyalty whilst also generating new revenue streams,” Nektan chief executive David Gosen said.

“Our partnership on mobile, tablet and desktop with the TV3 Group offer immense potential to help 3Games become one of Ireland's leading gaming providers,” he explained. “We are delighted to have the opportunity to play a key role in helping TV3 realise their wider digital entertainment vision.”

TV3 digital sales manager Evelyn Peters said her company was constantly working to bring new entertainment platforms to its digital audience and increase player engagement.

“We are very excited to launch 3games.ie as the new gaming destination for the Irish market and we are delighted to be working with Nektan to provide an enjoyable gaming experience to all of our users across mobile, tablet and desktop.”

Since its launch in 1998, TV3 has grown to become the largest commercial channel in Ireland with an 8 per cent market share among adults over the age of 15, reaching more than 2.5m viewers each week and 3.4m each month.

The partnership with TV3 further strengthens Nektan’s presence in the Irish market, with the supplier having already partnered media business Independent News & Media to launch another offering. The company has also partnered News UK to launch Sun Play, and daily business paper City AM for a branded casino product.

Last week the company launched a £7.1m funding round to support its plans to expand in the US market, as well as underpinning growth in the European gaming market.

Shares in Nektan plc (AIM:NKTN) are currently trading up 0.88 per cent at 171.50 pence per share in London this morning.

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