Gaming supplier Inspired has entered the Nigerian gaming market through the launch of its virtual sports product with the country’s leading bookmaker Surebet247.

Virtual sports games have been launched across Surebet247’s retail estate via a satellite TV feed, with nine sports and games being rolled out.

Inspired’s horses, dogs, cars, speedway, cycling, tennis, football, roulette and keno games have already gone live in 1,100 of the operator’s retail outlets, with the remaining 800 venues to follow later in the year.

Inspired noted that Nigeria was one of the fastest-growing African gambling markets, with the country set to see a 16 per cent compound annual increase in gross gaming revenue over the next five years.

Inspired senior vice president of virtual sports Steve Rogers described Nigeria as one of the fastest-growing sports betting markets.

“The introduction of our virtuals will help Surebet247 to capture more player demand for betting entertainment products, due to the high frequency of the events, which can be scheduled for every three minutes,” Rogers explained.

“Inspired’s virtuals have become renowned for being a market-leading product due to the quality of graphics, range of sports and bet markets, and the flexibility of the technology,” he said. “In addition, we were swiftly able to meet Surebet247’s needs across its entire estate by delivering content via our satellite TV feed.”

Surebet247's Sheriff Olaniyan added: “We are thrilled with the performance of Inspired’s Virtuals. We looked in detail at all the Virtual Sports products on the market and Inspired’s proposition was head and shoulders above its competitors – especially its Virtual Football product, which is already going down a storm with our players.”

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