Following its re-launch as a digital content provider last year, games distributor Mazooma, part of the Bell-Fruit Group, has signed a deal to distribute its game content to the Arcade games section of online betting exchange Betfair.
Under the deal, Mazooma will initially deploy its popular Snakes & Ladders and Cops N Robbers five reel versions of the fruit machine classic games, live on Betfair Arcade.
"We are looking to create sustainable partnerships with leading brands to [...]