Yggdrasil Gaming has announced the launch of an automated tournament and raffle feature within its in-game client which will give players the opportunity to participate in various leaderboard competitions.

As part of the new functionality, the leaderboard and raffle engine is displayed as a pick’n click game within the game client, meaning that there is no need for operators to steer customers away to external websites displaying the leaderboards.

Yggdrasil claims that both the in-game leaderboard and in-game raffle are excellent acquisition and retention tools, giving operators the chance to create a more competitive environment within the games.

They are part of ‘Boost’, Yggdrasil’s collection of promotional tools which also includes Super Free Spins.

“Gamification plays a crucial role in our strategy and the tournament and raffle feature is the next phase in our delivery of the most powerful acquisition and retention tools for our partners,” said Fredrik Elmqvist, CEO at Yggdrasil Gaming. “Super Free Spins has been a massive success story and we’re really proud to be launching this latest functionality to complement it.

“A number of our partners are really excited about the potential of these new concepts – the first tournament will be live very soon, so watch this space.”

Yggdrasil said that it has focused heavily on gamification this year through its Infinite API.

The new tournament and raffle function will be on the iSENSE 2.0 platform and will be available for all Yggdrasil games, which include popular titles Chibeasties, Cyrus the Virus, Cazino Zeppelin, Jokerizer, and Winterberries among others.

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