The UK’s Advertising Standards Authority (ASA) has banned a TV ad for online casino operator 21.co.uk which was found to over-emphasise the role of strategy and portrayed gambling in a context of toughness.
The TV ad was seen in March earlier this year and featured a man in a tuxedo sitting at a blackjack table. A voice-over stated: “His heart is pounding. His body is still. He shuffles his chips as he thinks. Heart versus head. [...]
