Sports broadcaster SIS has signed an exclusive partnership with Genius Sports which will allow the newly merged sports data and betting solution provider to distribute official in-play data from the Spanish football leagues.
As La Liga’s official partner for collection of distribution of live betting data since 2014, SIS has the rights to 2,500 matches covering the top three leagues and two cup competitions per season.
“We are excited about partnering with SIS and La Liga, one of the most prestigious and well-respected sporting brands in the world,” said Genius Sports CEO Mark Locke. “This deal reflects our ongoing commitment to working with the best official data in the market place, ensuring sports are protected and opportunities maximised.”
Both companies expect that the deal will ensure sales and reach of La Liga’s official betting data in betting markets is “maximized” around the world.
“As the official, exclusive data partner with La Liga, SIS are pleased to work with Genius Sports to expand greatly the reach of our high-quality, low latency data distribution,” said Paul Baker, SIS’ strategic development director. “This season, SIS will deliver data for more than 2,500 matches from LaLiga’s world-renowned leagues and tournaments, which have been a huge success for the company and our customers, and we’re looking forward to reaching new markets in partnership with Genius Sports.”
La Liga president Javier Tebas added: “Our goal is to always work with official data partners that will work with us to help safeguard sports integrity and we feel this partnership further compliments this strategy in the betting space.
“Genius Sports’ state of the art technology works perfectly with SIS, our official, exclusive data partner, and will allow fans an unprecedented gaming experience, which will help drive media and market interest in our games and grow our global fan base.”
Genius Sports officially launched last month following the merger of Australia’s SportingPulse and Betgenius.