Kenyan betting operator SportPesa has signed a multi-million pound deal to become the official shirt sponsor of newly promoted English Premier League football club Hull City AFC.
The three-year deal will see the SportPesa logo featured on all home, away and third team shirts until 2019, making it the most lucrative sponsorship deal in the club’s 112-year history.
SportPesa is one of the leading betting operators in Kenya and already serves as the official Kenyan betting partner of Premier League [...]
