Independent UK bookmaker Betfred will replace energy supplier First Utility next year as the new title sponsor for the Super League, the top-level professional rugby league competition in Europe.
BetFred, which celebrates its 50th year of trading next year, will hold the naming rights to the elite club competition until 2019, and benefit from brand visibility at rugby grounds across England in front of more than 2m spectators each year.
Its brand will also benefit from featuring [...]
