Nigerian sportsbook operator NairaBet has launched a new affiliate marketing programme in partnership with Paysafe-owned Income Access.
It follows the agreement signed in May to integrate Income Access' affiliate software and ad serving tool with NairaBet's platform.
“As we have captured more and more of the growing Nigerian online sports-betting market, the affiliate marketing channel has become increasingly critical to our success, so it was a logical decision to migrate our programme to the Income Access platform,” [...]
