Nigerian sportsbook operator NairaBet has launched a new affiliate marketing programme in partnership with Paysafe-owned Income Access.

It follows the agreement signed in May to integrate Income Access' affiliate software and ad serving tool with NairaBet's platform.

“As we have captured more and more of the growing Nigerian online sports-betting market, the affiliate marketing channel has become increasingly critical to our success, so it was a logical decision to migrate our programme to the Income Access platform,” said Akin Alabi, CEO of NairaBet.

“The company’s software is the iGaming industry standard when it comes to affiliate marketing technologies, so we look forward to the platform providing strong support to our broader player acquisition strategy.”

Nicky Senyard, managing director of Income Access, added: “Sub-Saharan Africa is one of the fastest growing regions for iGaming, so we’re excited to re-launch the affiliate programme of a major sportsbook in Nigeria, a key regional market.

“The re-vamped NairaBet affiliate programme will provide an important revenue opportunity for the emerging affiliate sector in Nigeria as well as global affiliates.”