Malta-based online sportsbook and casino operator Tiplix has launched a new affiliate programme with digital marketing specialist Income Access.

The programme will be powered by Income Access’ affiliate management software and managed Tiplix's in-house team of affiliate managers.

“When we decided to launch a new affiliate programme, we immediately considered Income Access due to its strong reputation among our peers and partners in the iGaming industry,” said Florian Geheeb, chief operating officer of Tiplix.

“As a sports-betting company currently doing most of our business in retail shops, we are looking forward to working with Income Access to make our push into the online sphere as successful and growth-driven as possible.”

Malta-licensed Tiplix launched in 2009 and holds retail betting partnerships in Germany and Austria. It also serves as a betting partner of German Bundesliga 2 football club TSV 1860 Munchen and Austrian ice hockey team EHC Liwest Black Wings Linz.

“We are excited to support TIPLIX’s new affiliate programme,” said Nicky Senyard, Managing Director of Income Access. “Given its presence in a number of European jurisdictions with different languages, our Ad Serving solution and our software’s other features will ensure that its player acquisition via the affiliate marketing channel is maximised.”

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