French betting and gaming operator PMU has appointed Antoine Levan as its new marketing director.
Levan began his new role this week reporting to managing director Cyril Linette and has been tasked with relaunching the PMU brand and product range.
This includes distribution across the company’s retail and digital channels, as well as customer relationship management.
Levan joins PMU from Conforama, Europe's second largest home furnishings retail chain, where he served as marketing, communications and internet director for [...]