London-listed gaming operator GVC Holdings has agreed a deal with Tel Aviv-based marketing solutions provider Beehive to promote some of its lesser-known gaming brands.
GVC will use the Beehive platform to promote a number of Playtech-powered brands that it owns through its acquisition of bwin.party, namely the Casino Las Vegas, SCasino and Casino King sites.
Playtech has powered the sites since 2006, when PartyGaming acquired Empire Online's gaming operations and the Intercontinental Online Gaming business.
However, as these [...]
