Gaming Realms-owned operator Slingo.com will unveil a new multi-million pound TV and digital advertising campaign in the United Kingdom today.

Produced by London-based advertising agency SNAP, the ‘Slingo for It’ campaign aims to celebrate those instinctive moments of fun that people feel the urge to enjoy across everyday chores and their daily routines.

The operator said that the campaign is designed to celebrate people who love a bit of spontaneous fun, with the ads featuring normal, everyday situations where people spice up their day and ‘Slingo For it’.

The TV campaign will run for three months with its first airing on Friday January 27th on national UK channels after 9pm.

The campaign will be supported by a digital campaign on Twitter, with Slingo partnering American social news and entertainment company Buzzfeed to run a series of social media competitions and live activations during the first half of 2017.

“Slingo embraces moments of fun which people can experience anytime and anywhere,” said Patrick Southon, CEO of Slingo-owner Gaming Realms. “Slingo is very much a ‘fun at your fingertips’ product and our digital campaign and ads showcase the light hearted and enjoyable nature of the brand.”

Shares in Gaming Realms plc (Co. Data) (AIM:GMR) closed in London Thursday unchanged at 16.50 pence per share.

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