The next wave of iGaming affiliate marketing in the US

Erica Anderson, marketing director at Paysafe Group’s Income Access, says affiliates will be just as important in the US as in Europe. Affiliates are driving as much as a fifth of new player registrations for New Jersey online casino and poker brands, according to Paysafe Group’s Income Access data. The recent repeal of the US Professional and Amateur Sports Protection Act (PASPA) and imminent launch of the Pennsylvanian iGaming market will likely enable the channel to [...]