Sky Betting & Gaming’s Italian-facing brand SkyBet.it is aiming to boost player engagement and cut acquisition costs through a new deal with sports betting solutions provider Betgenius.
The digital marketing partnership will see the operator offer a contextual advertising experience via its sports broadcasting partner Sky Sport Italia.
For the first time, visitors to the Sky Sport Italia site will be presented with customised betting suggestions offered by SkyBet.it based on content they are viewing across the site’s [...]
