Isle of Man-licensed operator 188Bet will sponsor this year's edition of the Chester Cup, a flat handicap horse race held each May.
This year's event will take place on May 10th at Chester Racecourse and will be named the 188Bet Chester Cup.
"We're delighted to be partnering with 188BET in this new sponsorship deal and see tremendous value for all parties involved, including racegoers visiting Chester on Chester Cup Day," Chester Racecourse head of sales and commercial Kate Dawson said. "The Chester Cup is the most valuable of all the races held on the Chester flat racing stage throughout the season and one of the one most prestigious of the Boodles May Festival.
"We see only benefit to partnering with such a key stakeholder in the betting industry arena and we hope that this collaboration between 188BET and Chester will form the beginning of a long-standing winning relationship."
Nigel Singer, managing director of 118Bet, added: "We are very happy to be announcing our involvement with such a prestigious and historic race as the Chester Cup. We fully recognise the standing of the race together with its prominence within the racing calendar and we look forward immensely to working with Chester Racecourse as we head towards the big day on Wednesday, May 10th. This agreement again reinforces our sustained commitment to fully supporting UK horse racing at the sponsorship level and beyond."