Asia-facing operator TLCBET has been named the official Asia betting partner and official global casino partner of Premier League football club Southampton FC.
The partnership is effective immediately and runs through to the end of the 2018-19 season.
The Southampton partnership strengthens TLCBET's presence in the Premier League, where it serves as Middlesborough FC's current betting and gaming partner, while helping to grow Southampton's Asian fan base.
"We are delighted to welcome TLCBET as our official Asia betting partner and official global casino partner," Southampton FC commercial director David Thomas said. “[We are] looking forward to working closely with them through the coming seasons to further enhance our growing reputations across Asia."