Isle of Man-based Infinity Gaming Solutions has partnered Paysafe Group's digital marketing subsidiary Income Access to launch a new affiliate programme for its Midaur.com brand.

The company will use Income Access' software to promote its online casino Midaur.com, with the progamme to be managed by its in-house team of affiliate managers.

Launched earlier this year, Midaur.com offers more than 500 slots and casino games, with content supplied by the likes of NYX Gaming, Scientific Games, Nektan and Aristocrat.

"We chose the Income Access platform to power our new affiliate programme due to its safe, secure and detailed end-to-end tracking," Infinity Gaming director Pritesh Desai explained. "The software offers complete transparency and in-depth analytics on marketing campaign KPIs.

"We also expect Income Access' affiliate management to have a significant impact on acquisition for Midaur.com, which represents the successful application of Infinity Gaming Solution's next generation gaming platform."

The affiliate programme will be managed by Income Access' team of casino affiliate managers, who have multiple years' experience supporting brands in this vertical across the globe.

Lorenzo Pellegrino, chief executive of Income Access and digital wallets for Paysafe Group commented: "We provide the technology and affiliate management services to enable effective marketing and player acquisition solutions. We are delighted to be working with Infinity Gaming Solutions and supporting the growth and success of Midaur.com."

 

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