Scottish Premier League (SPL) club Rangers FC has signed an extension to its shirt sponsorship agreement with the Kindred Group-owned operator 32Red for the next two seasons.

Rangers and 32Red have signed what has been described as a "new and enhanced" deal covering the 2017-18 and 2018-19 SPL seasons, continuing a relationship first established in 2014.

The extension will continue to provide 32Red with a strategic platform to further build brand awareness, with its logo to also appear throughout the team's Ibrox stadium and across the club's digital and media platforms.

Rangers said that it had a number of shirt sponsorship options following the end of its original three-year deal with 32Red, but described the operator as the preferred option.

"We are delighted to announce an extended shirt sponsorship deal with 32Red," Rangers managing director Stewart Robertson commented. "The club has enjoyed a productive partnership since 2014 and we are pleased they will remain our official shirt sponsor.

"I have no doubt we will build on our association with 32Red in the next two seasons."

Matt Booth, chief commercial officer for 32Red, said that having enjoyed three "fantastic" years sponsoring Rangers he was "thrilled" to have signed the two-year extension.

"Rangers have an unbelievably loyal following and we hope to see even more success return to this fantastic football club in the next few years," he said. "Everybody at 32Red would like to thank the staff at Rangers for all their help leveraging the 32Red brand over the past few years and we are excited about the journey ahead."

Rangers finished third in the 2016-17 SPL season, losing heavily to fierce rivals Celtic on a number of occasions, including two 5-1 defeats.

Shares in 32Red plc (Co. Data) (AIM:TTR) were trading at 193.50 pence per share in London Thursday, with the company's shares expected to be delisted from the AIM Market early next month following its acquisition by Kindred Group.


GIQ Magazine