Isle of Man-based casino operator TradaCasino has launched TradaAffiliates, a newly rebranded affiliate programme powered by Income Access.

Originally launched as Affvantage, the programme has been migrated to the Paysafe Group-owned Income Access affiliate management platform and relaunched as TradaAffiliates.

TradaCasino offers more than 1,000 casino games from suppliers such as NetEnt, Microgaming, and Evolution, among others. It aims to offer a high level of customer support, under its "Fun, Fast, Fair" tagline.

It also offers high value customers incentives such as cashback offers and special trips, as well as daily promotions designed to optimise player lifetime value.

The new Income Access-powered affiliate programme offers a tiered commission structure of 25 to 35 per cent of gross gaming revenue with zero deductions, with the programme managed by TradaCasino's in-house team.

"At TradaCasino we strive to constantly improve the service we offer both affiliates and players," TradaCasino CEO Tony Stewart-Lord said. "After a period of consistent growth, we felt the need to migrate to a new affiliate platform. As market leaders in the industry, Income Access brings a wealth of experience and knowledge along with a reliable and well-known platform.

"This partnership will allow TradaAffilates to continue to provide all of their partners with an unrivalled service, more detailed reporting and dynamic modern banners," he explained. "We see this partnership resulting in an increase in reliability and player acquisition along with a reduced workload for affiliates."

Lorenzo Pellegrino, CEO of digital wallets for Income Access and Paysafe Group, added: "We're excited to have an operator with the diverse casino offerings of TradaCasino join our client portfolio. Our platform is well-positioned to support TradaCasino's ongoing commitment to affiliate success and player loyalty."


GIQ Magazine