Kindred Group's Unibet brand has become the first official betting partner for England's Warwickshire County Cricket Club.
The two-year commercial partnership will see Unibet have a presence and provide betting opportunities at Edgbaston for all matches contested by Warwickshire's T20 team the Birmingham Bears in the NatWest T20 Blast, as well as on international match days.
Bears players will also work closely with Unibet's content team on a series of social media videos to run throughout the team's NatWest T20 Blast campaign.
"Unibet is one of the biggest online bookmakers in Europe and to welcome such a well-known brand as our first betting partner is a great fit for the club," said Gareth Roberts, commercial director at Warwickshire CCC.
"We're committed to providing the best possible experience, in a responsible way, for our spectators in attendance at Edgbaston. Unibet share these ambitions and we look forward to working with its team to develop some innovative match day opportunities."
Warwickshire becomes just the second English county cricket club to sign a betting partnership, following Yorkshire's tie-up with Sky Bet last month.