Cyprus-incorporated gaming operator BCourt Group has partnered with Income Access to relaunch the affiliate programme for its core Betcart iGaming brand.
The new Betcartpartners programme will use the Income Access software platform to promote Betcart, as well as a number of additional online lottery and poker brands operated by BCourt Group.
These include Latari Lotto, online sportsbook 0bet.com and iPoker site Poker Way.
It offers a BetConstruct-powered casino and sportsbook, featuring content from the likes of NYX's NextGen Gaming, 1X2 Gaming, Casino Technology and Playson.
"Since its launch, Betcart has grown rapidly within the iGaming industry and filled a gap in the market," Betcartpartners head of affiliates Natalie Berenato explained. "Affiliates have unsurprisingly wanted to be part of the brand's growth.
"Our programme's expansion to include new brands such as Latari Lotto and 0Bet, as well as its integration with Income Access, will ensure that Betcartpartners becomes an even more enticing promotional prospect for affiliates."
Betcartpartners' in-house affiliate management team will leverage the software's campaign targeting capabilities, end-to-end tracking functionality and analytics suite to maximise player acquisition.
It will also set up a 'build your own commission' plan, using this bespoke commission structure to help develop long-lasting relationships with affiliate partners.
"We're excited to support the next phase of Betcartpartners and look forward to playing a significant role in its ongoing growth, and the overall player acquisition of its diverse portfolio of brands," Paysafe Group CEO of digital wallets and Income Accesss Lorenzo Pellegrino added.