English Premier League club West Bromwich Albion FC has signed its first ever shirt-sleeve sponsorship deal with Asian-facing betting operator 12Bet.
The new Premier League season, which begins today with Arsenal facing Leicester City, will be the first to allow shirt-sleeve sponsorship deals following the end of the league's own partnership with Barclays at the end of last season.
Nordeus, developer of the popular social sports game Top Eleven, was one of the first to sign a shirt-sleeve deal [...]
