Italian Serie A champions Juventus FC has agreed an Asian betting partnership with Philippines-based operator F66.com.

The regional partnership covers the Asian market, excluding China, Vietnam and Thailand, and gives F66.com the right to use Juventus branding and imagery to promote its services in the region through to 2020.

The Italian champions said that the partnership will enable Asian fans to be even closer to Juventus, including the opportunity to win a trip to a European match with the team.

"This is a new and important regional sponsorship in the areas where we are experiencing the most significant growth for our club," said Juventus co-chief revenue officer Giorgio Ricci. "F66 will be a benchmark partner to develop activities for our Asian fans."

F66 representative Simon David added: "Serie A is well-followed in Asia, and through this partnership we are confident that we can reach new heights this season."

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