Italian gaming operator Sisal has partnered sports data specialist Betgenius to power a new digital acquisition campaign for its Matchpoint sports betting brand.

The campaign will see Sisal use Betgenius' iGaming-specific programmatic trading desk and its creative solutions to improve conversion rates for Matchpoint.

The programmatic trading solution uses real-time sports data, allowing Betgenius clients to target players with engaging content such as live odds and scores, offering timely and relevant calls to action.

"In the ultra-competitive Italian sports betting market, it is vital to acquire and retain customers strategically," Sisal online gaming business unit director Marco Tiso explained. "By partnering with Betgenius we can be sure of targeting the right customers, with the right message, at the right time."

Betgenius managing director Matt Stephenson added: "As experts in helping sportsbook and casino brands deliver creative, effective campaigns that build meaningful connections with their customers, we are excited to see the results of our partnership with Sisal."

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