MintBet, the online gaming brand of Irish independent bookmaker McBride Racing, has agreed a partnership with Paysafe-owned Income Access to launch a new affiliate programme next month.
Licensed in the Republic of Ireland and the UK Gambling Commission, MintBet was launched earlier this year with FSB Tech powering its sportsbook and online casino platform.
As part of the operator's strategy to expand its presence in the UK market next year, it will invest in growing its affiliate marketing channel through an integration with the Income Access Network.
"Income Access' reputation in the iGaming affiliate marketing technology space is unparalleled, so they were the obvious choice of network provider for driving the launch of our new affiliate programme," said Thomas McBride, head of marketing at MintBet. "The software's sophisticated reporting functionality and large network of affiliates will provide strong support for enhanced player acquisition."
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: "We look forward to seeing our affiliate network play an instrumental role in growing the MintBet brand via the affiliate marketing channel.
"Our technology solutions have a strong track record in expanding innovative sports-betting brands like MintBet into new markets, especially the UK."