UK bookmaker Betfred has partnered the Rugby Football League to serve as the title sponsor of Championship and League 1 competitions through to the end of the 2019 season.
The two-year agreement means that the operator now sponsors all three professional tiers of the sport, having already agreed to sponsor the Super League until 2020.
"We are delighted that Betfred has extended its involvement in the sport to the Championship and League 1,” said acting Rugby Football League chief executive Ralph Rimmer. “Betfred’s first year involved in the Super League was an unquestionable success and I am certain that they will bring the passion and enthusiasm to their extended sponsorship."
The sponsorship will allow Betfred to benefit from brand exposure at stadia across Championship and League 1 clubs, as well as the Championship’s big weekend, the Summer Bash in Blackpool in May when all six games will be shown live on Sky Sports.
"The Championship and League 1 provide great entertainment and are an integral part of the game and the fact that Betfred have extended their sponsorship to these tiers of the sport demonstrates the value they see in being involved in Rugby League," continued Rimmer. "The Betfred Championship is now one of the most geographically diverse competitions in the world including teams from Toronto, Toulouse and London and with this new deal I am certain both competitions will go from strength to strength."
Betfred founder and chief executive Fred Done commented: "Our first year as title sponsors of Super League was both a very successful and satisfying one for me and I had no hesitation in agreeing to extend our sponsorship to the Championship and League 1."