iGaming solutions provider BetConstruct has introduced a new marketing tool to allow operators to create online casino tournaments for their players.

The supplier’s Casino Tournaments Management System allows operators to create and hold online tournaments on any games from over 4,500 slots, live casino and virtual games.

Using the single management back-office solution, operators will be able to set up detail of the tournaments themselves, including duration, schedule, prize contribution structure, tournament type, admission type, and the number of players.

“Engaging casino content is important. To know what to do with the content and how to do that is far more important,” explained BetConstruct Casino product owner Edgar Mkrtchyan. “That’s why we decided to give operators a tool that will save their time and allow them to focus on the creative aspect.”

BetConstruct said that having regular casino tournaments was a good strategy to keep players engaged.

“Creating, managing and monitoring casino tournaments is time consuming, especially when the operator needs to use different marketing tools offered by each game provider,” said Mkrtchyan.

“Paired with our existing marketing tools such as bonus management system, loyalty program, CRM, SEO tools and affiliate system, this tool allows the operators to operate and promote their online casinos and engage new players more effectively.”

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