The UK’s Advertising Standards Authority (ASA) has banned a television advertisement by bookmaker William Hill for making contradictory claims relating to a free bet bonus for horse racing.

The ad was seen last September and featured a voice-over which highlighted a ‘2 Clear’ free bet bonus on winnings for William Hill customers.

“Bet on any live ITV flat race and if your horse wins by 2 lengths or more you’ll get a 15 per cent free bet bonus on your winnings,” stated the voiceover, which also pointed out that 30 per cent of flat races in the previous season were won by two lengths or more.

During the ad, the words “free bet bonus” and “Live ITV Flat Races” flashed on screen when referenced in the voice-over. At the bottom of the screen, small text stated “Selected UK flat races. 6+ runners…”

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GIQ Magazine