Social sports game 7 Of The Best (7OTB) has secured an exclusive partnership with new digital radio station Love Sport.
Founded by former Tottenham Hotspur and England footballer Ledley King, 7OTB is a weekly free-to-play game that gives players the chance to win £1m by picking 6 wins and 1 draw from the week's football fixtures.
7OTB will partner with the newly launched radio station across the weekend's football programming and sponsor the evening Club Fan Shows.
The on air activity will be supported with a digital campaign across the lovesportradio.com website and its social media channels.
"We have been on an exciting journey since 7OTB's launch in 2016," said King. "I welcome Love Sport Radio as our official game partner as new elements to the game are planned. We are now set to grow at a significant pace. Already a household name, 7OTB is the UK's most talked about football game as a result of its correct 'result' not correct 'score' feature."
Liam Kinsella, partnerships manager at Love Sport, said: "We are delighted to be working with 7OTB and as a new station it's fantastic to be launching with such a great partner. This really is an exciting game. Our listeners are chuffed to bits they can be in with a chance to win £1m."
Love Sport radio broadcasts to 12m people across London and the surrounding counties, and launched on March 19th. It is backed by Kelvin Mackenzie, founder of talkSPORT, Nigel Wray, owner of Saracens RFC, Steve Lansdown, owner of Bristol City FC, and Richard Murray, director at Charlton FC.